January 10, 2025

Is Bigger Always Better? How to Choose the Perfect Practice Space

Did you know that nearly 65% of dentists who expanded their practice space in the last five years reported unexpected financial strain? According to a recent industry survey, 40% of those dentists realized their new, larger space wasn’t fully utilized—a costly miscalculation. Expansion may feel like a badge of honor, a sign your practice is thriving, but bigger isn’t always better. In fact, the size of your practice can make or break your financial health.

If you’re considering a move or expansion, let’s talk about how to make sure your dream space doesn’t turn into a financial nightmare.


Why Dentists Often End Up with Too Much Space

Expanding your practice is exciting, but the pitfalls of oversized spaces can sneak up on even the most well-meaning dentists. Let’s look at why this happens:

Overly Optimistic Growth Projections

We’ve all been there—imagining lines of new patients out the door after a few great months. But optimism can lead to overestimating future growth, and suddenly, you’re paying for extra operatories that sit empty. Picture this: a shiny new waiting room so big you could host a wedding in it, but only three patients a day show up. Not the ROI you were hoping for, right?

Higher Overhead Costs

A larger space means larger bills. From rent to utilities to maintenance, those costs add up fast. It’s like buying a luxury car for the occasional Sunday drive—it might look good, but is it worth the upkeep?

Limited Financial Flexibility

Taking on debt for a bigger space can be a budget-buster, leaving you with little room to invest in things that really grow your practice: top-notch technology, marketing, or even hiring that extra hygienist you’ve been needing.


The Sweet Spot: Benefits of the Right-Sized Space

Finding the perfect size for your practice can feel like Goldilocks testing porridge—not too big, not too small, but just right. Here’s why it matters:

Balanced Overhead Costs

A well-sized space keeps your expenses in check, letting you funnel resources into growth areas like new services or marketing campaigns. Think of it as smart spending—every dollar goes further when it’s not tied up in unnecessary square footage.

Streamlined Operations

A space that fits your team and patient flow keeps things efficient. Imagine fewer steps between operatories and no need for extra staff just to manage sprawling hallways. It’s better for your team and your bottom line.

Financial Freedom

When you’re not drowning in overhead, you have the flexibility to invest in what matters most—enhancing patient experiences, upgrading tech, or even taking that much-deserved vacation.


How to Know If Your Space is Too Big

Before you sign a lease or dive into a renovation, take a step back and evaluate:

Analyze Your Market

Ask yourself: Is there really enough demand to justify this space? If your patient base hasn’t grown steadily over the past two years, a smaller expansion—or none at all—might be smarter.

Build Financial Projections

Sit down with a financial advisor and crunch the numbers. What’s the worst-case scenario if patient growth doesn’t meet your expectations? Can you still afford the larger space?

Think Scalable

Consider spaces with room to grow gradually. Some properties allow for modular layouts, giving you the flexibility to expand without overcommitting.

Check in Regularly

Even after moving in, make it a habit to review how effectively your space is being used. If your operatory utilization is below 80%, it might be time to rethink your layout or leasing terms.


Final Thoughts: The Truth About Success

Success isn’t measured in square footage—it’s measured in smart decisions that align with your goals. A bigger space won’t magically bring more patients through your doors, but a strategic, well-thought-out expansion can.

Here’s the hard truth: “Your practice isn’t about the space you occupy; it’s about how you use it to serve your patients and grow sustainably.”

Every inch of your practice should work for you, not against you. So before you take the plunge, pause, plan, and prioritize. Expansion done right can be the key to unlocking your practice’s full potential—but only if it aligns with your vision and your bottom line.


Ready to take the next step in finding your perfect practice space? Contact us today to discuss your options and create a plan for sustainable growth.
Get in touch with us here.